Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Inertia

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or programs are the result of inertia. That is, the process, project, or program was begun with all the best intentions, but years later, it continues because no one has really asked the question: “Should we still be doing this?” Actual examples …

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