Put Your Data to Work! – 52 Tips and Techniques
If you don’t own it, you should! Buy it in e-book or printed form. Click here to learn more about the book.
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2013
Champagne Tastes on a Beer Budget
You’ve probably heard that phrase before. Essentially it means wanting much nicer things than we can actually afford. Or expecting much more than what we’ve paid for. In my 14 years of consulting, I’ve noticed that a small minority of associations suffer from this affliction. For example, I once met with an association who was
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You Can't Measure Success without Clear Objectives
I was speaking with two contacts at a client of mine about their multiple membership programs. One of the programs they told me about had 1,500 individual members paying $100 each (which by my math is $150,000 annually). They were asking my advice on whether the program was priced correctly. I asked, ” What’s the
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New Article Posted – The More Things Change, the More They Stay the Same
I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer
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Big Data – which is good, which is not?
I saw this quote recently and think it’s dead on: “‘Big data’ is what happens when the cost of storing information gets less than the cost of throwing it away.” – George Dyson at Long Now This is SO true. Far too many of my clients are hoarding data, not because they are hoarders, but because
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New Article Posted – Getting it Done: Who, How, and with What
I’ve posted a new article on my website. The intersection of people, process, and technology occurs throughout every organization. For any system (e.g., an association management software system) to operate optimally, your organization must have the right people in place and apply the right processes to the appropriate technology. When all three circles are complete and
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Small things can make a BIG difference
I continually surprise myself when I make what are seemingly minor changes in how I do something and find that it has a huge impact on my efficiency, effectiveness, or mindset (or all three!). Some simple but telling examples: We’ve got small recycle bins from our waste removal company, in which we are supposed to
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New Article Posted – Are you a Control Freak?
I’ve posted a new article on my website. What happens when someone on your staff is stealing money? And what can you do to prevent it from happening? Read this true story to find out. Click here to read the rest of the article. Of course, if you’re already on my announcements list, you would have received
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More Best Practices: Creating and Executing Exception Reports
Here’s a quick (under three minutes) video from me, via TMA Resources, on creating and executing exception reports.
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Too many choices? That's why you need a consultant
In the book “Switch” by Chip and Dan Heath, they tell the story of a jam sale conducted by gourmet food store. One day, the store put out six types of jam. The next, they put out 24 types of jam. The display of 24 jams attracts a lot more customers, but the display of
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