This is the second of five blog posts on my favorite technologies. Many years ago, I worked at a small consulting firm. The primary office printer happened to be located outside my office door. Every afternoon, around 4.45pm, I would hear the office manager standing at the printer, cursing under her breath. One day I […]
My favorite technologies – # 2 of 5 – Dymo label printer Read More »
I’ve posted a new article on my website. Consider these statistics: 107 trillion emails were sent in 2010. Over 1.5 trillion texts. There are over 152 million blogs. And by my count, some 99 kabillion Facebook posts. Depending on which study you cite, American consumers are exposed to anywhere from 300 to 3,000 marketing messages every day. There’s too much noise.
New Article Posted – Relevance is the Key to Understanding Your Audience Read More »
I recently had the opportunity to speak at the AMC Institute’s Summer Conference in Dallas, just prior to the ASAE Annual Conference. My general session topic was on using technology in AMCs. We discussed a broad range of technology issues, but one area that I did not get to cover was the list of my
My favorite technologies – # 1 of 5 – TextExpander and Keyboard Maestro Read More »
Opt outs that require you to enter the email address at which I no longer want to receive your emails. If YOU sent me the email, why can’t your opt-out system detect WHICH email you sent the email to, and the opt me out automatically? I’ve got at least four email addresses. When I click
Pet Peeve of the Day Read More »
I’ve posted a new article on my website. Ask yourself this: In the past month, how many times have you heard one of your colleagues, friends, or neighbors say something like “I’m sorry, I can’t make your party this weekend, because I’m volunteering at the 7-11.” or “I won’t be at the Scout meeting tonight because
New Article Posted – Treat Your Volunteers Like the Gold That They Are Read More »
I’ve posted a new article on my website. There are several ingredients to a successful AMS implementation. I’ve identified four key ingredients here. Part of this was prompted by a presentation from Alan Weiss, and part of it was prompted by my own work in the field. Here are four of these best practices that can
New Article Posted – The Four Key Ingredients to a Successful AMS Implementation Read More »
If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request for free by clicking here. Tony Rossell at MGI was kind enough to share with me the raw results of the portion of the study that dealt with association management systems. Two items stuck out
MGI Benchmarking Report has some interesting results Read More »
I’ll be a guest next week on David Nour’s IMPACT Webinar Series, from noon to 1pm Eastern, on Tuesday, May 29. We’ll be discussing data (natch), with a heavy emphasis on social ROI. Register here: https://www1.gotomeeting.com/register/574644768 More details on the IMPACT Webinar Series here: http://www.relationshipeconomics.net/Impact.html
Join me next week on David Nour's IMPACT Webinar Read More »
You’d have to be under a rock not be familiar with the phrase “member engagement.” A google search on the phrase returns over 300,000 hits. Count me as one who believes member engagement, is, in fact, critically important. But what is it? I especially like David Gammel’s definition: Member engagement is the result of a
Member Engagement – It's all the rage! Read More »
I’ve posted a new article on my website. When I meet with association management software (AMS) vendors to discuss their products and companies, I’ll typically ask them “What advice would you give your current customers in order to get more value from your product?” Invariably, the response is “Our customers don’t know what they don’t know.
New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS Read More »