2011

Is your database holding you back on growing membership?

1 Comment / Marketing /

Apparently, a lot of associations feel this way. In Marketing General’s recently released 2011 Membership Marketing Benchmarking Report (available here), associations were asked “What is your organization’s single biggest challenge to growing membership?” 8% of the association surveyed responded “inadequate association management database.” Two other high responses were “insufficient budget” (12%) and “insufficient staff” (16%). […]

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New Article Posted – Three Keys to a Successful System Implementation

Leave a Comment / New article /

I’ve posted a new article on my website. I’ve got several clients going through the process of implementing a new association management system. As I’ve participated in the discovery meetings, I’ve noticed a common thread throughout all of the discussions and conversations. Here are three keys for making system implementation successful: Click here to read the rest

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From listservers to forums/communities

3 Comments / Association Management Systems /

I’m seeing a growing trend among my clients, moving from listservers (the old-style Lyris-type lists that are completely email-driven, and impossible to search!) to online forums. These forums may be standalone or integrated with an AMS product, but in either case, they are different from the old-school listservers. There are three reasons for this change:

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I've said it before, but it bears repeating…

4 Comments / Association Management Systems, Rants and Kudos /

Working in a homegrown system is malpractice. (Click here to read why.) I continue to marvel at the number of associations I encounter that are still using homegrown software (or worse yet, Excel spreadsheets) to manage all of their association’s data. There is a large number of association management software systems now available (see here

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$15K of research for a $30K project

Leave a Comment / Executive /

An association recently contacted me to help them review some proposals they’ve received from some AMS vendors. The association is looking to replace their existing homegrown system with an off-the-shelf system (a wise choice). They’ve spent countless hours going through demos, reviewing proposals, making matrices of vendor comparisons, and narrowing down their decision. As I

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Should your customers be able to cancel online?

6 Comments / Executive, Marketing /

Working with a client recently, I was surprised to learn that the association allows individuals who are currently registered for an upcoming event to cancel online. That is, the customer could go online, login, find their meeting registration, and cancel the meeting registration. Their process is then to review the cancellation and refund the registration

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