Subscribe to my newsletter EDM News
Zappos and Facebook
2 September 2008, by , in Uncategorized, 2 comments

Admittedly, I’m not much of a social media maven. I’m on Facebook, LinkedIn, Plaxo, and maybe a couple of others, but I don’t actively “work” these sites. I know some think this is the wave of the future, but I’m not seeing much business return at this point.

Having said that, I was a bit surprised by what I saw today. I ordered some shoes at zappos.com, and at the end of the order process, the screen actually asked me if I wanted to write a note on Facebook about my purchase. It even gave me suggestions about what to write (e.g., “I just bought these awesome shoes at Zappos.”).

Now, I’m impressed that Zappos has built this step into their sales process. It probably costs them next to nothing, and it’s good viral marketing. But I gotta tell you, my first response was, “Who the hell cares about the shoes I just bought?”

Then again, my reaction may explain exactly why I don’t spend much time on Facebook.

And for the record, I’m a big Zappos fan.

About author:
  • Hmm … I have to admit I don’t care about your shoes, and if I were on Facebook (which I’m not) I would now distrust everything anyone says about Zappos.

  • Wes Trochlil

    Kevin, I don’t find this as offensive as you seem to. After all, as good marketers, we ask for feedback all the time, including testimonials. And as a marketer, I’m not shy about making suggestions to my clients (or my members, when I was a membership director) about what they might say about me. As long as the sentiment is honest and I’ve received the person’s permission to quote them, I see nothing wrong with “prodding” them on a bit.

Archives

Sign-up for EDM News

 

 

Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
%d bloggers like this: