Did you ever notice that it’s easier to find information simply using Google than it is to find information in your database?

Why is that?

Compare these two processes and see what you come up with: Count the number of clicks it takes for you to look up a name in your database until you can see that person’s address. Now Google that person’s name with “address” in the google search, and see what you get. Which was easier? Google won’t always provide you with the correct answer, but it does an awful lot of the time.

Why isn’t searching your own database as easy (if not easier) than using Google?