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Why is Google so easy and my database so hard?
28 October 2008, by , in Data Management, 1 comment

Did you ever notice that it’s easier to find information simply using Google than it is to find information in your database?

Why is that?

Compare these two processes and see what you come up with: Count the number of clicks it takes for you to look up a name in your database until you can see that person’s address. Now Google that person’s name with “address” in the google search, and see what you get. Which was easier? Google won’t always provide you with the correct answer, but it does an awful lot of the time.

Why isn’t searching your own database as easy (if not easier) than using Google?

About author:
  • One reason I can think of is the architecture of the programs — most database frontends are built around the process of ENTERING information, whereas the Google frontend is built around the process of FINDING information. Databases would be better served with a search appliance that works more like Google.

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National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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