I was on the phone today with a hotel, confirming my reservations. The reservations agent asked me for my name and then said "Let's see how they have your reservation set up."
If I'm calling your hotel, isn't it "we"?
I come across this too frequently when talking to association staffers about what they need to do in the database. I'll often hear things like "…they want…" or "…they have set it up this way…". Maybe I'm overreacting, but if you work in the association, then you're part of a "we," not a "they." And if you really feel like it's us against them, then perhaps you should find another job.
Granted, you may not have power over all decisions, so in some cases "they" might refer to senior management. But more often than not, I think "they" really means the person saying it doesn't feel like they're part of the team. And that's a problem.
What about you? When you refer to the organization that employs you, do you say "we" or "they"?
“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”
Mary Pat Paris, Executive Director
International Registration Plan
“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”
Tim Wilson, Executive Director
Western Arts Alliance