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Vendors: PLEASE stop saying “only” or “first of its kind”
28 March 2016, by , in Rants and Kudos, 2 comments

Here’s the thing about being “first” on anything. Only ONE company or person can be first. Only one. So when I read proposals from vendors that say things like “the first cloud-based AMS” I  think “The writer is a fool or a liar.”

A similar thing is true about the word “only.” Once two companies are doing something, neither company can say “only” anymore. And the thing about technology is, once a technology has been released, it’s usually very easy to rip off. Which means “only” only lasts a little while.

Because only ONE company can be the first, and it only takes TWO companies to make “only” a false statement, my recommendation is to STOP saying and writing these things. No one believes it, and frankly, I doubt it impresses anyone anyway.

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2 Comments on "Vendors: PLEASE stop saying “only” or “first of its kind”"

Dave MacSwain - 3 April 2016 Reply

Good points, Wes. I would add "The world's leading provider of...." to your list of bad marketing. But,if you notice, this phrase is used all of the time. It's Marketing malpractice, IMHO.

Wes Trochlil - 3 April 2016 Reply

Totally agree, Dave!

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

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Tim Wilson
Western Arts Alliance
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