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User Adoption is a Problem Everywhere
11 March 2008, by , in Data Management, No comments

Listening to a podcast from Voices of CRM recently, I was not surprised to learn that the number one problem with large-scale CRM deployments is "user adoption." That is, getting users to actually use the system that's been implemented. Now keep in mind, we're talking about companies with thousands if not tens of thousands of users. So naturally, challenges with user adoption at that level could be expected.

And what's the biggest problem for associations when it comes to implementing a new association management system? User adoption, of course. But how can this be? Most associations are only implementing tens of users (maybe over 100, but rarely).

The reality is, software and technology are enablers. They are tools for getting a job done. But if the user doesn't understand how to use the tool, then the user will find tools they do understand. And that's where user adoption becomes a challenge.

So don't be surprised if you have challenges with user adoption; those challenges are everywhere, and not unique to industry or even size. Be prepared for user adoption issues, and have a plan in place to deal with it. Anything else is just malpractice. 

 

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Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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