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Update on YourMembership and Affiniscape
25 January 2013, by , in AMS Vendors, 2 comments

I reported recently on the merger of YourMembership and Affiniscape. The new company name is YourMembership, and not surprisingly, YourMembership has announced that all Affiniscape customers will be moved to the YourMembership platform. You can learn all the details here.

There’s also an interesting open letter from Rick Rutherford, co-founder of Affiniscape, that you can read here.

I’m impressed by how quickly YourMembership has made this move (i.e., announcing the change of platforms) and the transparency with which they are doing it. Very often when software companies merge, they pay a lot of lip-service to how they’re going to support both products for the foreseeable future. Most of us know it’s hogwash, so kudos to YourMembership for not playing that game.

I’m certain they’ll lose customers as a result of this move, as I’m sure they all understood when the merger was consummated. I think it’s unavoidable. But if you’re going to do a merger, be transparent about it, and you’ll likely keep more than you lose.

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2 Comments on "Update on YourMembership and Affiniscape"

Lisa Hosay - 27 January 2013 Reply

Wes, why is it a foregone conclusion they'll lose customers? They are migrating to a better product and a financially sound company. How much would it cost a small state association to change AMS vendors? Who is a viable alternative ? Does the association have the resources to change ? A lot of Affiniscape's customers, if not all, do not have an IT person on premise.

    Wes Trochlil - 27 January 2013 Reply

    Lisa, thanks for your comment. All of your questions make perfect sense, but business decisions are often made as much on emotion as logic. I've already talked with a couple of Affiniscape clients who said they will likely search for new solutions to compare to YourMembership before they make the switch. The point is, YM isn't what Affiniscape clients bought, and so it's very likely some will leave rather than switch. It may not make "sense" to you and me, but it will to them.

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
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“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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