I reported recently on the merger of YourMembership and Affiniscape. The new company name is YourMembership, and not surprisingly, YourMembership has announced that all Affiniscape customers will be moved to the YourMembership platform. You can learn all the details here.

There’s also an interesting open letter from Rick Rutherford, co-founder of Affiniscape, that you can read here.

I’m impressed by how quickly YourMembership has made this move (i.e., announcing the change of platforms) and the transparency with which they are doing it. Very often when software companies merge, they pay a lot of lip-service to how they’re going to support both products for the foreseeable future. Most of us know it’s hogwash, so kudos to YourMembership for not playing that game.

I’m certain they’ll lose customers as a result of this move, as I’m sure they all understood when the merger was consummated. I think it’s unavoidable. But if you’re going to do a merger, be transparent about it, and you’ll likely keep more than you lose.