Two new articles have been posted to my website.

The first is The Untapped Sources of Business Intelligence. For many associations, useful behavioral data exists beyond what is typically managed in the AMS. And while this data may not be as easily accessible as the AMS data, it can provide valuable additional context about members and customers. It can also help identify those members and customers that have the highest level of engagement with your association.  Click here to read the article.

The second is Why Benchmarks Matter. If you don’t have benchmarks, you can’t measure progress. So what kinds of benchmarks make sense for managing data? Find out here. Click here to read the article.

Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Sign up here.