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Two New Articles Posted
17 February 2010, by , in Data Management, 2 comments

Two new articles have been posted to my website.

The first is The Untapped Sources of Business Intelligence. For many associations, useful behavioral data exists beyond what is typically managed in the AMS. And while this data may not be as easily accessible as the AMS data, it can provide valuable additional context about members and customers. It can also help identify those members and customers that have the highest level of engagement with your association.  Click here to read the article.

The second is Why Benchmarks Matter. If you don’t have benchmarks, you can’t measure progress. So what kinds of benchmarks make sense for managing data? Find out here. Click here to read the article.

Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Sign up here.

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2 Comments on "Two New Articles Posted"

Garry Polmateer - 17 February 2010 Reply

Thanks for the great articles! We have seen a need for a while to figure out how to better use the current systems in place, and sometimes it just takes some imagination. Jeff G, one of our consultants posted this blog which dovetails nicely with your article here: http://www.nimbleuser.com/blogs/Nimble_News/Nimble_News/Who_are_your_most_valuable_members__Do_you_know_.aspx Have a great day! Garry

Wes Trochlil - 18 February 2010 Reply

Thanks for the note, Garry.

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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