I’m presenting a webinar with Boston Conferencing on Thursday, July 30 at Noon Eastern. The title is :Thriving with Data: Using your organization’s data to improve marketing and communications with your members and customers.”
Here’s what you’ll learn:
- The Trochlil Data Management Hierarchy, where your organization is, and how you can move to the next level.
- The six prerequisites your organization must have in place in order to effectively analyze and use your data.
- A process for identifying all of your useful data sources.
- The nine data questions you should be able to answer instantly.
- Case study of how one association used existing data to dramatically increase event attendance while at the same time reducing marketing costs.
I hope you can join me. Sign up here.
“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”
Mary Pat Paris, Executive Director
International Registration Plan
“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”
Tim Wilson, Executive Director
Western Arts Alliance