I had the opportunity recently to attend ASI’s iNNOVATION Conference in Florida. This conference is for ASI’s partners and re-sellers. (Though I’m neither a partner nor re-seller, a handful of industry consultants were invited to the conference.)

The focus of the conference was on ASI’s flagship product, iMIS 20. ASI is positioning iMIS 20 as an EMS, an engagement management system. iMIS 20 is designed to incorporate database management, website management, and mobile management into a single platform. As ASI puts it, with EMS, the era of CRM and AMS is over.

While at the conference I got the opportunity to see iMIS 20 in action on several live sites, as well as demos of key parts of the system’s functionality. A couple of my takeaways:

  • The integration between the database and the website is very slick. In one example, ASI demonstrated how steps within a sales transaction (e.g., adding in a donation item) can be fully controlled by staff. As simple as this sounds, it’s a pretty big deal and was very impressive.
  • The dashboards functionality is very functional and very attractive, something that I think should be a “given” for any product of this caliber.
  • The interface is a nice upgrade from iMIS 15 and especially iMIS 10. One of the most common complaints I hear from my iMIS clients is how old and clunky the interface feels. iMIS 20 addresses this nicely.

The concept of integrating a database and website in a single system is not new, but I’m not sure it’s been tried within a system as deep and functional as iMIS, so this is a very interesting approach that ASI is offering. I look forward to seeing more live installations of iMIS 20 over the course of the next year.

Full disclosure: EDM is an independent third-party consulting firm. This means we have no financial relationship with any of the vendors mentioned in this blog. We provide unbiased opinions on what we see.