Subscribe to my newsletter EDM News
The rise of the data manager

In my recently released benchmarking survey of association data management, I asked the following question: “Do you have a specific position dedicated to data management within your organization?” Forty percent of the associations responding said “yes.” (You can get a copy of the entire report here.)

This is very good news. Anecdotally, I would guess that 16 years ago when I began consulting to associations on data management, that number would have been 5% or less. There simply wasn’t a job called “data manager” in the association world. Data management was always just part of someone’s job (and often wasn’t even specifically mentioned in job descriptions.)

But as data has become pervasive, and as technology hasn’t gotten better and cheaper, it’s becoming increasingly obvious that with this much data, and with the data being this valuable, it’s critical that someone have data management as a specific responsibility. And that’s what more and more associations are doing.

But as the benchmark survey shows, fewer than half of associations have a specific position dedicated to data management. Does yours? And if it doesn’t, why not?

About author:

Leave a Reply

Archives

Sign-up for EDM News

 

 

Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
%d bloggers like this: