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Stop Nagging Me!

I recently renewed my directory listing in ASAE's Technology Solutions Guide. The renewal has a fee attached to it. I renewed online (how convenient!) about three weeks prior to the deadline. About a week after I renewed, I received a reminder to renew. Well, since it had only been a week, I decided to cut ASAE a little slack. But when I received another email reminder a couple of days later, I decided it was time to check to be sure my renewal had actually gone through (I had an email receipt, but that wasn't giving much confidence at this point).

I checked my credit card online (how convenient!) and found that I had not been charged by ASAE for the directory listing. So I contacted ASAE directly to check if my order had indeed gone through. I was assured it had. But why no charge to my credit card? "Oh, that will be charged at the end of the month. And you're still getting notices because we must not be working off an updated list."

One week later, like clockwork, I received another notice to renew my directory listing.

Folks, at this point in the 21st century, there is absolutely no excuse for things like this to happen. Lists should be updated prior to each use, and credit cards should be charged immediately (with the possible exception of advertisements and pledges). Check your processes. Are you sending notices to customers and members who have already renewed, or already registered for a conference? Do you realize what kind of not-so-subtle messages these "reminders" send? If you can't even manage your email lists, what kind of meeting or product can I expect from you?

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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