Wes Trochlil has spoken extensively in the United States and Canada over the past 18 years on issues such as how to select a data management system, integrating your database and your website, and creating a customer-centric organization. Wes appeared as an expert on CRM for nonprofits on Microsoft’s Non-Profit TV program.
Wes has written for and been quoted in Associations Now, CRMBuyer, Association Management, ECommerce Times, Association Trends, techiecrossing.com, SearchSMB.com, eWeek, monster.com, Executive Update, and FORUM magazines.
Topics that Wes can address with your staff, customers, or members include:
Using your organization's data for improved marketing and customer service
Managing your data more efficiently
Selecting and implementing an enterprise-wide data management system
Using business intelligence intelligently
Wes tailors all of his presentations for your specific audience and will work with you to identify and deliver specific value from which they can immediately benefit.
Here's what our clients think:
"To have an acknowledged expert such as Wes lead the innovative and engaging Association Management Systems Workshop was incredibly beneficial for our organization as well as for the participants. He walked the attendees through a step-by-step process that turned the daunting task of changing or upgrading an association management software system into a logical, manageable process that any association could follow. We all left this seminar with a new understanding of what it takes, using not only tried and true methods but up-to-the-minute best practices. Wes’s experience, candor, and sense of humour made the content easy to absorb and applicable to any association environment. A huge success on all fronts!”
Josette Forde
Director, Chapter Relations & Education
Canadian Society of Association Executives
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Here's a sampling of what attendees have said about Wes's presentations:
"Wes is great at making the complicated and hyper-technical easy to understand. The session was interactive and engaging and worked for various levels."
"Wes is always a great speaker and I never fail to learn from him."
"This was a great session. He is a great presenter and really did a great job of answering all of the questions presented."
Upcoming Engagements
Best Practices for Managing Your Database
Canadian Construction Association Annual Meeting
Ottowa, ON Canada
June 27 , 2009
Using Member Data to Foster Improvement in Your Society
American Association of Medical Society Executives
Baltimore, MD
July 23, 2009
Improving Marketing and Communications with Your Existing Database
Boston Conferencing Thought Leadership Seminar
Teleseminar
July 30, 2009
Leveraging your Existing Systems for Greater Success
ASAE Annual Meeting & Exposition
Toronto ON Canada
August 18, 2009
For more information on having Wes speak at your next event, contact him at 540-338-9404 or wes@effectivedatabase.com.
