Personifest wrapped up yesterday, and while I wasn’t able to attend all three days, I did get to see the kickoff and attend some breakout sessions. Some of my takeaways:

  • Rick Smolan was the opening general session speaker, talking about the Human Face of Big Data. His talk was simply fascinating. He discussed multiple stories from around the world on how big data of all types is being used for improving medical care, government management, and business. Really one of the best opening sessions I’ve attended at a users conference.
  • Another general session was on Personify’s road map. Coming attractions include improvements to the upgrade process (including release of an upgrade tool); enhancements to engagement scoring and SEO functionality; and potentially an integration to salesforce.com.

It has been a while since I was able to attend a Personify conference, and I was pleased with what I saw at this inaugural Personifest.

Full disclosure: EDM is an independent third-party consulting firm. This means we have no financial relationship with any of the vendors mentioned in this blog. We provide unbiased opinions on what we see.