I track nearly 40 different software companies that provide association management software of some form or another. And I chuckle every time I read one of their press releases, because they typically say the same thing: “Company X is the leading provider of…” or “Company Y is the leader in association management software…” One even claims to be “The global leader…”
Now it strikes me that there can only be one “leader” in any given category of, well, anything. And if every software vendor is claiming to be “the leader,” then I’m pretty sure all but one of them is lying.
What I find most amusing is that claiming to be the “leader” means very little. They are wasted words. What these companies should focus on is providing evidence of helping their clients actually accomplish their business objectives.
To be fair, some of the AMS providers I track do not make these “leader” claims, and some of them even demonstrate how they’re helping their clients. I just wish the rest would drop the “leader” claim, unless they can prove that leadership with objective data.
“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”
“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”
Mary Pat Paris, Executive Director
International Registration Plan
“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”
Tim Wilson, Executive Director
Western Arts Alliance