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“Overreacting to Blips”
10 October 2007, by , in Data Management, No comments

At the Gartner CRM conference I attended recently (see my posts here), an analyst listed five key points about metrics. One point was “Impatience,” or as he described it, “overreacting to blips.” What he meant by this was that too often as human beings we react to a single point of information or feedback, rather than waiting to see if the single point of data is part of a trend, or just a “one-off.” This is what he meant by “patience.” You have to be patient to see if the data you’re receiving now is consistent or just an anomoly.

I wrote about a similar phenomenon in this post on managing to the exception. The concept is the same: we need to have a preponderance of evidence in order to change how we do things, rather than basing it on onesie-twosie feedback.

Ask yourself how many times your association has changed its policies or practices based on the feedback of a single member (usually a board member).

The same concept can be applied to our personal lives as well. When you get single feedback on something, do you immediately change your behavior based on that feedback? Or do you wait to get more feedback, to ensure (or reject) the validity of the initial feedback?

Have patience. Don’t overreact to the blips.

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National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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