OK, last time I mention this, I promise.

Tomorrow, Thursday, July 30, at Noon Eastern I’m presenting a web conference with Boston Conferencing. The title is “Thriving with Data: Using your organization’s data to improve marketing and communications with your members and customers.”

Here’s what you’ll learn:

  • The Trochlil Data Management Hierarchy, where your organization is, and how you can move to the next level.
  • The six prerequisites your organization must have in place in order to effectively analyze and use your data.
  • A process for identifying all of your useful data sources.
  • The nine data questions you should be able to answer instantly.
  • Case study of how one association used existing data to dramatically increase event attendance while at the same time reducing marketing costs.