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New Article Posted – Why Associations Struggle with Business Intelligence
3 December 2012, by , in New article, 1 comment

I’ve posted a new article on my website.

 

For over five years, I have been writing about the benefits of business intelligence for associations. And for five years I’ve been waiting to see signs of more associations adopting a business intelligence approach to using data. I’ve been waiting patiently for case studies of associations using business intelligence to advance their organization’s mission.

 

But alas, I continue to wait.

Click here to read the rest of the article.

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1 Comment on "New Article Posted – Why Associations Struggle with Business Intelligence"

Sig VanDamme - 12 December 2012 Reply

Wes, Fear is a large part of the reason that BI is not adopted in Associations. Two other reasons are cost lack of awareness of what BI can do. Some AMS systems do have BI built in and others do not or it is very weak. For the latter a separate application is typically required for BI, analytics and dashboards (to present in an effective manner) and the cost of a good BI package with configuration and training can be costly. Usually worth it and can be justified thru a good ROI. That being said few organizations really grasp how valuable these tools (whether 3rd party or native) are. It goes back to the old adage 'you cant manage what you don't measure'. We have found that education and awareness are key to adoption. When an association professional understands what BI brings to the table he or she can justify the cost and the fear factor lessens. Your point on being close on an LTV calculation is better than no LTV calculation is right on. I have seen where an organization tries to use BI as an exception report whereas BI must be thought of a tool to analyze trends and help the organization made better decisions. -Sig

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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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