Subscribe to my newsletter EDM News
New Article Posted – When Using Third-Party Systems, Don’t Leave Valuable Data Behind
4 December 2012, by , in New article, 2 comments

I’ve posted a new article on my website.

While most of my clients use centralized association management software (AMS) systems, which are designed to manage all of an association’s data, almost every one of my clients also uses some third-party system in addition to the AMS. Examples of third-party systems include broadcast email systems (e.g., MagnetMail, Constant Contact), event registration systems (e.g., Cvent, regonline), abstract management systems (e.g., Oasis, Precis), and online exhibit management tools (e.g., a2z, mapyourshow).

Managing third-party systems and their data in addition to managing your primary AMS requires extra effort, so why use a third-party system at all?

Click here to read the rest of the article.

Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Click here to sign up.

About author:
  • Wes,

    Some very good points. I cannot remember the last time we implemented an AMS without at least 1 third party system (typically the CMS).

    I disagree somewhat with the ‘ntegrating third-party systems can be difficult and tedious’. With the advent of solid web services these integrations have become much easier. Solid 3rd party products like Ektron, Umbraco, Cvent, Mailchimp, etc. have build some nice toolsets that have really streamlined the process. In addition, most AMS systems now also have decent API’s / web services.

    The devil is, of course, in the details; what data makes it back into the AMS, how and when does that happen, etc? Too often we see this critical piece being an afterthought and it pains to think of the number of non-integrated CMS systems or event registration systems out there. This data is critical for marketing, BI and member engagement scoring.

    -Sig

    • Sig, agreed, the integrations are much easier than they used to be. But I still run into integrations that on the surface seem simple enough, but wind up being difficult and tedious!

Archives

Sign-up for EDM News

 

 

Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
%d bloggers like this: