I’ve posted a new article on my website.

Ask yourself this: In the past month, how many times have you heard one of your colleagues, friends, or neighbors say something like “I’m sorry, I can’t make your party this weekend, because I’m volunteering at the 7-11.” or “I won’t be at the Scout meeting tonight because I’m volunteering at Best Buy.” How many times have you heard that? Probably zero, because nobody volunteers to work at for-profit organizations.

But if you work for an association or not-for-profit, you do have people volunteering their time. Probably lots of people. (Even the smallest not-for-profits work with dozens, if not hundreds, of volunteers every year.) And your volunteers are one of your organization’s most important assets. In fact, they are the greatest competitive advantage you have over your for-profit competitors. So it’s absolutely essential that you manage your volunteers effectively.

Click here to read the rest of the article.

Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Click here to sign up.