I’ve posted a new article on my website.

I recently received an email from a past client (and current colleague!) of mine, asking me if I could help her and her organization with some data management issues they are having. She outlined her needs and ended the email by asking, “Are these even services that you offer?”

I was pleased to hear from her and glad she asked, but was very dismayed that she had to ask this question. After all, she’s twice been a client of mine, and I’ve known her professionally for over a decade. Yet somehow, in all that time, I had never clearly communicated to her the kinds of services I provide.

Which made me wonder: How many of you, as association executives, simply assume that your members know, and understand, about all the services your organization offers (whether free of for-fee)? And more to the point, what should you be doing to make sure your members and customers know?

Click here to read the rest of the article.

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