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More Requests Means Staff is USING the Database
12 October 2010, by , in Data Management, No comments

There is an old aphorism in sales that objections are a sign of interest. In other words, whether a sales prospect is agreeing with you or disagreeing with you, that’s okay, because it means they’re engaged. The worst type of behavior is indifference. And so it is with data management. Users that are requesting new functionality are engaged, and that’s a far cry better than users showing total indifference to the system.

I was talking with a client recently about their database, and something he said struck me: “Ever since we got our database under control, I’m getting a lot of requests for improvements and new functionality. Is that normal?”

Great news! That is EXACTLY what you want to be hearing from your users. If your staff is asking for new functionality in order to better use the data they already have, that means they are engaged and USING the system. This is a good thing.

So are your users asking for more functionality? Are they showing interest in the system? Are they engaged? Or are they indifferent, ignoring the system and setting up their own lists (those nasty rogue databases!)?

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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