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MGI Benchmarking Report has some interesting results

If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request for free by clicking here.

Tony Rossell at MGI was kind enough to share with me the raw results of the portion of the study that dealt with association management systems. Two items stuck out to me as somewhat surprising:

  1. Just over 10% of the respondents said they have no association management system at all. That is, they have no database, custom or off-the-shelf, to manage their association. Presumably they are using Excel and Word documents to manage their data. I think this is malpractice, as I’ve written before.
  2. Another 10% of the respondents are using custom systems. This is not that surprising, though as I’ve written before, associations should not be in the business of creating their own software. Very, very few associations are so unique that they can’t use some off-the-shelf package.

And so my crusade to help associations will continue. Onward!

About author:
  • Wes — Thanks for sharing the link to our Membership Marketing Benchmarking Report. We enjoy producing the study each year and I hope that your readers find it of value. Tony

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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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