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Merger Announcement
4 December 2012, by , in AMS Vendors, 8 comments

I just received an email from Bill Stover, CEO & President of YourMembership, announcing the  merger of YourMembership and Affiniscape. According to the press release, the combined companies now serve over 2,300 organizations in 32 countries around the world. This would make them one of the very largest AMS providers, in terms of number of clients served.

I’m generally skeptical of software company mergers, so this will be very interesting to watch.

Full disclosure: EDM is an independent third-party consulting firm. This means we have no financial relationship with any of the vendors mentioned in this blog. We provide unbiased opinions on what we see. 

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  • Bill Murray

    What a surprise, Wes!! You are against mergers in the association space. I can tell you why: if one company dominates the space you’ll need to get a 8-5 job.

    • Wes Trochlil

      I didn’t say I was against them, I said I’m skeptical of them, because they rarely work. The business world is riddled with software company merger failures.

  • Jeremy Barnes

    I am sure Oracle/PeopleSoft. Oracle/Siebel. Oracle/BEA Systems are failures…

    • Wes Trochlil

      You named Oracle three times. The exception that proves the rule.

      How about CDC Software, which spent the past three years acquiring countless software companies, including AMS companies, only to file for bankruptcy?

  • Tim

    As a past employee at gomembers, I have some insight into acquisitions/mergers. During my time at gomembers, the company acquired several different AMS companies. While it looked good on paper and made for great conversation, our clients were hurt by these acquisitions. We ended up bleeding our client base because we could barely support one AMS solution let alone several different AMS solutions. I would add we had more than 200 employees and still couldn’t pull it off. The rest is history.

    1. Will Yourmembership continue to support two different AMS solutions? The last time I checked both Affininscape and Yourmembership both served the small to midsized market.
    2. If Yourmembership decides to phase out one solution, which solution goes away and what happens to the clients on that solution?
    3. Will their clients be forced into an upgrade or lose support if they begin phasing out one product?

    I think a merger with a company that compliments or fills a gap with the existing AMS product makes more sense (social media tool, CMS, LMS etc.).

    • Good thoughts, Tim. I appreciate your perspective as someone on the “inside” of one of these deals.

  • Larry Ward

    Tim, Your Membership is an infinitely better managed company. They were able to get rid of a competitor for cheap.

  • Marisq Rondini

    It appears Affiniscape customers will be sunsetted onto the Your Membership platform. This is advantageous to Affinidcspe’s clients seeing how Your Memebrship is an infinitely better product. This also benefits Your Membership now they hsve one less competitor.

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National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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