I wrote here recently about my positive experience with donating to ASAE’s Foundation. Following my donation I received not one, not two, but three separate snail-mail communications from ASAE. One was my printed receipt (since it’s a tax deductible donation) and the other two were personal, hand written notes from Peter O’Neill (chairman of the Foundation) and Susan Robertson (president of the Foundation).

I would characterize my donation as modest. So it was hardly incumbent upon Susan and Peter to write a thank you note to me. But it’s polite, it’s appropriate, and you can bet that it will increase my likelihood of donating in the future.

Ask yourself: How are you acknowledging your members, donors, and even simply buyers of your association’s products and services? In this world of high tech, high touch becomes increasingly important.