In the past I’ve written about how much I hate taking surveys. (Read that here.) One of the reasons I hate taking surveys is that most survey takers never tell you what will change (or has changed) as a result of the feedback provided.
So I was delighted to read an email missive from ASAE, about their upcoming Annual Meeting, which specifically outlined what they’re changing about the conference based on feedback from last year’s conference. Here are a couple of examples:
- You said: The Expo Hall hours are too short, and too often.
- Our response: The expo hours have been extended on Sunday and Monday for those of you who need a little more time on the floor. And, there will be no Expo hours on Tuesday.
- You said: I need a place to connect individually with certain exhibitors.
- Our response: Introducing the Business Connection Lounge. Schedule a private demo, present your RFP, or just catch up with your favorite sales associates in our exclusive lounge open Sunday—Tuesday during non-Expo hours.
They included several examples, but you get the point. ASAE asked for feedback, attendees provided it, and ASAE changed what they do based on that feedback. But more importantly, ASAE communicated what feedback was received and what changes will be made as a result.
How about you? When you survey your members or customers, do you provide them with the results of the survey? Do you tell them what you’re going to change based on the survey?
“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”
“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”
Mary Pat Paris, Executive Director
International Registration Plan
“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”
Tim Wilson, Executive Director
Western Arts Alliance