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Keeping your long-term members happy
18 June 2009, by , in Data Management, 1 comment

Do you know who your “long-term” members are? By long-term, I mean any company or individual who has been a member of your association for more than seven years.

Can you easily pull a report of anyone who has been a member for more than seven years? And can you run a report of any “long-term” member whose membership is expired but still in the “membership grace period”?

Everyone knows that keeping a member is much, much cheaper than acquiring a new member. So keeping your long-term members is especially critical. You should be able to easily determine if any of your long-term members are in danger of dropping membership, and if they are, you should have a plan in place for high-touch personal contact (this is not the time for generic renewal emails) to determine what’s wrong and how the association can address the issue.

About author:
  • Great points! It’s so much more cost-effective (not to mention better for your brand) to retain members. I work for OptimalResume.com, and we produce career management software — resume/website builder, video resume, etc. Associations often use it as an added benefit of membership. We also included technology to help associations keep track of how long members have been there. The million dollar technology, though, is a system that predicts when members are thinking about dropping. That would be powerful.

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Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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