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It’s all about education, which for many associations means an LMS
18 January 2017, by , in Executive, No comments

One of the most significant trends that I’ve seen in the association market over the past two years is a dramatic increase on the value and offerings of education. Association members are demanding more and better educational opportunities. And of course, these offerings have to be at a relatively low price point, and have to be easily accessible, which in the most generic form means webinars and/or other forms of online learning.

As a result, I’m seeing more of my clients, of all sizes, looking at implementing some form of learning management system. And this has a variety of implications for associations:

  1. Choosing an appropriate LMS. The interesting thing about the LMS market is that it’s WAY bigger than the AMS market, because LMSes serve far more than the association market. LMSes are used across all industries, including higher ed, manufacturing, banking, and so on. So there are LOTS of options, which is both good and bad.
  2. In most cases, if an association implements a new LMS, they’re going to need some type of integration between the LMS and the AMS. Whether that’s just single-sign-on or something more in-depth, some integration is going to be required.
  3. Like all programs and technologies, this one won’t take care of itself. Just like an AMS, associations are going to need proper strategy for managing online learning and taking care of the LMS. This isn’t a technology that you plug in and it takes care of itself! (What technology really does?!?)

I’ve helped many associations work through these issues, so if your association is considering moving to online learning and/or implementing a new LMS, let’s talk.

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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