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Information Management Trends for 2009
18 December 2008, by , in Data Management, Research, No comments

In the December issue of Database Trends and Applications (sorry, not online yet), DBTA outlines the “15 Top Information Management Trends for 2009.” Two of the trends caught my eye, as I believe they will apply especially to the association market.

Trend number 6: Greater Push for Business Intelligence and Performance Management – I’m seeing a lot more interest in this from associations, which is reflected in the number of speaking engagements I’ve had (and have) on the topic. (See here for a listing.) As the economy continues to stumble along, taking advantage of the data you already have on your members and customers becomes increasingly important. What are you and your organization doing to leverage that?

Trend number 13: The rise of Data “Visualization” – This is related to business intelligence, in that it is a way of visually seeing all of the data you have and noticing what trends “pop out.” As with BI above, chances are good you’re sitting on a goldmine of data about your members and customers, and it’s up to you to determine how to put that to its best use.

In these tough times, the smart associations are going to improve their success by expanding markets within that segment of their membership and customer base that they already know about. They’ll do this through smarter marketing and more effective communication, by using the data they already have in a much more intelligent manner.

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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