In the past week, on behalf of a client, I’ve had to contact three different software vendors. In all three cases, I used their online form (“contact us”) and provided my contact information, along with information about what my client was seeking (i.e., I have a buyer who would like to talk to you).

In all three cases, I received an immediate email response saying someone would get in touch with me soon. In all three cases, I did NOT receive a real response in less than 72 hours! THREE DAYS! To respond to an email that says “I have a buyer, I need more info.”

Do you have a “contact us for more information” form on your website? (If not, you should!)

And how quickly do you respond? If you can’t respond, live, within 24 business hours, you need to find out why and fix it.

This is the 21st century. Customers (especially those saying “I’m ready to buy”) expect immediate gratification. Are you giving it to them, or not?