I recently made a donation to my local Boy Scouts of America chapter. In return for my donation (although I did not know it at the time) I was sent a BSA polo shirt. I didn’t want the shirt. Had BSA asked, I would have told them to keep it. That would have saved the BSA some money and stretched my donation dollars.
I understand that premiums can “lift” donation response rates, so I have no problem, in theory, with using premiums to increase donations. But isn’t it within the realm of possibility that some donors will donate and NOT want the premium? And wouldn’t it be really easy to add a little checkbox to the donation form that says something like “Please make my donation dollars go even farther by not sending me any premium I’m entitled to”?
How about you? Does your organization offer premiums for certain levels of donations? And do you allow your donors to “opt out” of receiving their premium?
“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”
“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”
Mary Pat Paris, Executive Director
International Registration Plan
“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”
Tim Wilson, Executive Director
Western Arts Alliance