To have the courage of your convictions means to do or say what you think is right no matter who disagrees with you.
What I often see from my clients is a very strong conviction about the value of their products and services, but very low willingness to price these products and services according to their value. I commonly hear it stated this way:
Client: Our members LOVE our products and services and tell us they couldn’t live without them.
Me: Then why don’t you raise your prices, since you’re losing money on this program?
Client: Oh, they would never pay higher prices!
Do you see the disconnect? Either the members really do love the products and services and would pay higher prices for them, or what they really like is getting good value for below-market rates!
In either case, I always encourage my clients to have the courage of their convictions. If the products and services really are worth more, then charge more! One thing is for sure, the only way to find out is to try different pricing and see what happens.
“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”
“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”
Mary Pat Paris, Executive Director
International Registration Plan
“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”
Tim Wilson, Executive Director
Western Arts Alliance