Subscribe to my newsletter EDM News
“Every abundance creates a new scarcity”
25 June 2009, by , in Data Management, No comments

This concept is attributed to Chris Anderson, author of The Long Tail. I think there is no disputing this concept. Here are some examples in the database and data management world:

  • Data is cheap and easy to collect, which means we may now easily have an abundance of data. That abundant data now requires wise management. Wise management is scarce.
  • Producing and selling software that can be called “association management software” is now relatively easy to do. There is an abundance of AMS products on the market. (A google search on “association management software” [with quotes] will return over 64,000 results.) However, not every software product is the same. With all those choices, there is a scarcity of expertise that really knows the market and the players and can help associations make a wise decision about the best product for their organization.
  • Email marketing is virtually free. There is an abundance of cheap and easy-to-use software products that will allow you to broadcast your message to anyone for whom you have an email address. But this abundance of “free delivery” means there is a scarcity of communication that actually gets through. This requires you to be more effective with targeting your communications to people who want it, and to provide that information in the format that they want to receive (e.g., email, blog, twitter, etc.).

There are many other examples of abundance creating new scarcity. The question is, how is your organization handling these new scarcities? Do you have the resources to deal with them, or can you locate resources that can help?

About author:

Leave a Reply

Archives

Sign-up for EDM News

 

 

Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
%d bloggers like this: