Often my clients will tell me they want to be more efficient with how they manage data. And that’s important. If we have to manage the data, we might as well manage it as efficiently as possible.

But it’s equally important to consider how effective we are with our data management.

As a good friend once said to me, if you’re managing crap, and you become more efficient, all you’re doing is making crap faster.

So it’s important to make sure that if you’re planning on making a process more efficient, be sure that the process itself makes you more effective. Consider why you’re collecting the date, what it’s being used for, and how it helps advance your organization’s mission. Maybe you’ll discover that becoming more efficient with that data won’t make you more effective after all.

And you certainly don’t want to make crap faster, now do you?