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Do your webinars really need to be live?

I was working with a client recently and the issue of webinars came up in the conversation. The association represents a medical speciality and presents monthly webinars on different topics important to their members. When I asked how many people register for the webinars, their response was “Anywhere from 50 to 200.”

When I asked how many are live attendees vs. on-demand, their response was “Oh, we don’t present our webinars live anymore. Many of our members are surgeons and are typically in surgery at the time the webinar is being recorded. We’ve found that no one really attends the webinars live, so we stopped presenting them live.”

I think this is a brilliant move on the part of my client.

Where is it written that your webinars must be live? In fact, I’d argue that unless you’re getting really good interaction with the audience via Q&A, polling, or some other method, there isn’t really a compelling reason to have your webinars live. Just record them and make them available to those who would want to consume it.

So ask yourself: Do your webinars really need to be live?

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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