I was working with a client recently and the issue of webinars came up in the conversation. The association represents a medical speciality and presents monthly webinars on different topics important to their members. When I asked how many people register for the webinars, their response was “Anywhere from 50 to 200.”

When I asked how many are live attendees vs. on-demand, their response was “Oh, we don’t present our webinars live anymore. Many of our members are surgeons and are typically in surgery at the time the webinar is being recorded. We’ve found that no one really attends the webinars live, so we stopped presenting them live.”

I think this is a brilliant move on the part of my client.

Where is it written that your webinars must be live? In fact, I’d argue that unless you’re getting really good interaction with the audience via Q&A, polling, or some other method, there isn’t really a compelling reason to have your webinars live. Just record them and make them available to those who would want to consume it.

So ask yourself: Do your webinars really need to be live?