Do you know your member “sweetspot”?

When I talk with software vendors who are new to the association space (or at least new to me!), I always ask them: “What is your customer sweetspot?” What I mean by that is, what does your ideal association customer look like? Associations come in all...

Keep your friends close, and your enemies closer

When I’m working with a new client on a project, for example, selection of a new AMS, they’ll often ask me “Who should be involved in this project? Which staff should I include?” Along with including all the people who are the subject matter...

Have the courage of your convictions

To have the courage of your convictions means to do or say what you think is right no matter who disagrees with you. What I often see from my clients is a very strong conviction about the value of their products and services, but very low willingness to price these...
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