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Category: Data-driven Marketing
28 November 2016, by , in Data-driven Marketing, No comments
In over 17 years of consulting, I can't tell you how many times I've had a conversation similar to this...
Because data is so easy to collect and store these days, it's very tempting to try to collect data about...
If you don't own it, you should! Buy it in e-book or printed form. Click here to learn more about the...
One of the most common gripes I hear when I talk with business development staff within associations is that they...
In a few weeks I'll be speaking at ASAE's Marketing, Membership & Communications Conference. My session will be on leveraging...
One of the primary services I provide to my clients is helping them select and implement new association management software....
I've written several times before about managing email opt-outs (Here's a short list). One issue that I continue to encounter...
I received, in the mail this weekend, a letter from the ASAE Foundation, asking me for a donation. Having been...
"Marketing is anything that helps or hinders sales or use of products and services." These words are from Terri Langhans, whom...
Sometimes I read things that are so patently obvious, I wonder why they're even news. Accenture has released a survey...

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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance