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Blog: Wes's thoughts, articles, and insights
I was recently helping a client of mine with an AMS system selection. After a thorough review of needs and...
6 October 2011, by , in Data Management, 1 comment
David J. Martin, CAE, is CEO of the Society of Critical Care Medicine. He has written a great article for...
21 September 2011, by , in Marketing, 1 comment
Apparently, a lot of associations feel this way. In Marketing General's recently released 2011 Membership Marketing Benchmarking Report (available here),...
16 September 2011, by , in New article, No comments
I’ve posted a new article on my website. I've got several clients going through the process of implementing a new association management...
I'm seeing a growing trend among my clients, moving from listservers (the old-style Lyris-type lists that are completely email-driven, and...
There's a great discussion going on here about the pros and cons of Salesforce.com in the association market. Scroll down...
Working in a homegrown system is malpractice. (Click here to read why.) I continue to marvel at the number of associations...
26 August 2011, by , in Executive, No comments
I was meeting with an association executive recently to discuss how I might help them with the selection of a...
24 August 2011, by , in Executive, No comments
An association recently contacted me to help them review some proposals they've received from some AMS vendors. The association is...
I was reminded of this again recently while shopping for a new car. Working with a local car dealer, I...
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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance