Subscribe to my newsletter EDM News
Blog: Wes's thoughts, articles, and insights
18 January 2017, by , in Executive, No comments
One of the most significant trends that I've seen in the association market over the past two years is a...
17 January 2017, by , in Research, No comments
I'm conducting a brief survey on association's opinions of their current AMS. I've already got over 100 participants and I'd...
10 January 2017, by , in Executive, No comments
When I'm working with a new client on a project, for example, selection of a new AMS, they'll often ask...
9 January 2017, by , in Uncategorized, No comments
I've written about this twice in the past year (here and here) so obviously some companies are not reading my blog! Once...
4 January 2017, by , in Uncategorized, No comments
Ever wonder how effectively you're managing your database? This quiz I created, posted on the WildApricot blog, can help you figure...
7 December 2016, by , in Executive, 1 comment
To have the courage of your convictions means to do or say what you think is right no matter who...
I've written a LOT about business rules over the years. The reason I do is because business rules are generally...
2 December 2016, by , in Random Thoughts, No comments
Over the years, and even recently, I've had clients tell me they want to discourage their members and customers from...
28 November 2016, by , in Data-driven Marketing, No comments
In over 17 years of consulting, I can't tell you how many times I've had a conversation similar to this...
16 November 2016, by , in New article, No comments
Every association is in the sales business. Whether you’re selling membership, event registrations, products, or certification programs, the fact is,...
123456789 ... 18 ... 27 ... 36 ... 45 ... 54 ... 63 ... 72 ...

Archives

Sign-up for EDM News

 

 

Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance