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Bad Data = Bad System
28 November 2016, by , in Data-driven Marketing, No comments

In over 17 years of consulting, I can’t tell you how many times I’ve had a conversation similar to this one:

Client: “Our database sucks.”

Me: “What makes you say that?”

Client: “The data is bad. I pull a list of board members and I see lots of errors.”

Me: “Why is the data bad?”

Client: “Because the database sucks.”

The reality is, for many users, bad data = a bad system. All the user cares about is having good data and being able to access that data easily. Another reality is that “better” technology won’t necessarily fix bad data. Bad data occurs for lots of reasons, not the least of which is bad processes and/or poor management of the database.

So when your staff is complaining that the database doesn’t work, dig deeper and find out what they really mean. It’s highly unlikely that “bad technology” is causing bad data (although better technology may make management of the data easier and more effective and efficient).

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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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