Avectra is one of the major players in the AMS market, and a company with which I’ve been associated for over a decade (even prior to their creation as Avectra). NFI Studios is a web-development firm that, among other things, has a product called MemberFuse, which is a white label social networking platform. Avectra announced this week that they have acquired NFI Studios and will be integrating the MemberFuse product (as an add-on) to the Avectra netForum products. Click here to read the press release.
The association market has shown huge interest in social networking tools over the past couple of years, and many of the AMS vendors have worked with third party social networking companies, developing integrations between independent products. So it is interesting to see one of the major players acquire a social networking tool.
My understanding from Avectra is that the MemberFuse product will be an add-on to the netForum products (as opposed to being included as part of the base fees) and that current Avectra clients who are working with other third-party products can continue to do so. But it would seem over time that Avectra’s interests will be directed more toward their own products and less toward competing products.
The press release states that NFI “…will operate as an independent division of Avectra and will continue to support the MemberFuse product line as well as their existing customers and partners.” MemberFuse is used by many associations that are not using Avectra’s AMS product, so it will be interesting to see what conflicts, if any, this creates for current MemberFuse clients.
Full disclosure: EDM is an independent third-party consulting firm. This means we have no financial relationship with any of the vendors mentioned in this blog. We provide unbiased opinions on what we see.
“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”
“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”
Mary Pat Paris, Executive Director
International Registration Plan
“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”
Tim Wilson, Executive Director
Western Arts Alliance