Be careful about requiring a home phone

I was completing an application online today for an organization I was joining. One of the required fields was “home phone.” Here’s the problem: I don’t have a home phone. I have a cell phone, I have an office phone, but I have no home phone....

Users meetings now augmented with quarterly calls

I’ve always been a HUGE advocate of software users groups. When I was on staff at an association and a daily user of my AMS, it was incredibly valuable to have a community of like-minded users for me to easily access when I had a challenge. Many (but not all) of...

Do you know your member “sweetspot”?

When I talk with software vendors who are new to the association space (or at least new to me!), I always ask them: “What is your customer sweetspot?” What I mean by that is, what does your ideal association customer look like? Associations come in all...
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