Articles, Tips, and Other Free Stuff

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Articles

• Establishing a Contact Tracking Policy
• Business Intelligence: What it Means for Membership and Marketing
• More Data is Better, Right?
• Business Intelligence: Where to start?
• Too Many Choices Are as Bad as Not Enough
• Success Depends on Good Technology and Clear Business Rules
• Write the Perfect RFP
• The Hidden Costs of an AMS Implementation
• What's Plaquing Associations Now? (Part 2 of 2)
• What's Plaquing Associations Now? (Part 1 of 2)
• Meeting the Challenge of Data Conversion
• Marrying Technology and Mission
• Trochlil's Data Management Hierarchy
• Occam's Razor and Business Rules
• Why Your Association Should NOT Develop Its Own Software
• Creating a Database Users Guide
• There's Always a Trade-Off
• Data Management: Greatness Through Data use
• Data Management: Keying Consistently is Key
• Data Management: Steady as She Goes
• The People Factor
• The Price You Pay for Your AMS Comes Down to Functionality
• Three Things Your Association Should Be Doing Online
• Strive for Success, Not Perfection, In Your Database
• Using Technology to Cut Costs and Improve Customer Service
• CRM. AMS. What's the Difference?
• Associations Can Do Things the Amazon Way
• Customers at the Core
• Five Steps for Ensuring the Success of Your Database
• Managing Your Database: Why Documentation Is King
• The Two Most Important Things to Consider When Choosing Your AMS
• Consultant or Staff: It's a Matter of Time and Mission
• Why Should You Have a Centralized System?
• Why can't your association be like Amazon.com? (Part 1 of 2)
• Predictive Marketing: How your organization can be more like Amazon.com. (Part 2 of 2)
• Spread the word: PR for your database
• Outsourcing Beyond a Single Project

Tips

• Customer Service and Your Database
• Four Tips for Training
• Getting More from Your Data
• Ask Your Members to Update Their Info
• Working With Your Vendor Increases Success
• Managing e-mail Bounce-Backs - Redux
• Consider Worst-Case Scenarios
• Data Security
• Disaster Recovery Plans
• Improve the Relationship with Your Vendor
• Test New Features
• Are All Your Receivables in One Database
• Make a New Year's Resolution
• Managing Electronic Communication
• Managing e-mail Bounce-Backs
• Ask and Deliver
• Clean Your Database Regularly
• Use Your Database to Capture ALL Contacts
• Back Up Your Data!
• It's All a PR Campaign
• What is CRM, anyway?
• Write Your Own Standard Reports
• Become a Data Analyst
• Name Documents Logically
• Keep Important Files on Network Drives
• Join Your Users Group
• Keep Up With Software Development
• Institute an Audit Log
• Maintain Your Data Integrity
• Learn How to Mail Merge
• Decentralize Data Entry
• Learn Your Report-Writing Tool
• Humanize Knowledge Management
• Make Sure Your Hardware is Updated
• Tool 'em, Train 'em, and Trust 'em
• Leave Your Database Open
• Managing Records You Can't Delete
• Centralize Data
• Create a Users Manual

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