I first heard this at a workshop presented by Alan Weiss. The turtle syndrome: Companies aren’t moving forward or backward, they’re simply pulling in their arms and legs to protect themselves.

Does this sound like your association?

It is at times like these when associations (and all organizations) need to be very aggressive about their programs, their offerings, and their marketing. When the turnaround finally comes, will your organization be prepared to go full steam ahead, or will you have to first untuck your arms and legs from your shell?

The recession will end, some time. Will you be ready when it does?