I had the opportunity to attend part of Aptify’s Users Conference this year, held last week in Washington, DC.

I attended last year’s event (which was Aptify’s first second) in Chicago, and my primary criticism at that time was that the presentations were far too “vendor heavy” and didn’t provide enough of the customer’s perspective. (See here for more on that.) I’m happy to report that this year’s event was far more balanced in that regard.

One session that I sat in on was  presented by two of Aptify’s clients (American Bankers Association and Children International) and focused on how these organizations use Aptify’s AMS to provide quality customer service. Both presentations were very informative and represent exactly what I think a users conference should have: real-life applications and uses of the software. Even if 80% of what is presented doesn’t apply to how your association works, you are still likely to come away with some nugget that will be valuable.

So kudos to Aptify for making programming this year’s conference to more customer-focused and customer-led presentations.

Update: Aptify informs me that their first users conference was in 2006, not 2008, as I first wrote above.

Full disclosure: EDM is an independent third-party consulting firm. This means we have no financial relationship with any of the vendors mentioned in this blog. We provide unbiased opinions on what we see.