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Amazon Continues to Raise the Bar
3 December 2009, by , in Data Management, No comments

I’m a huge fan of Amazon.com. I’ve been buying from them for years and have been an Amazon Prime member pretty much since they started the program. But Amazon can still find ways of amazing me.

Last week on a Monday, my wife placed an order on Amazon at 7.55pm. According to Amazon’s site, if you place your order by 8pm and you’re an Amazon Prime member, the order will be delivered in two days for free. So we fully expected to see the package delivered sometime Wednesday afternoon.

At 11.45am on Tuesday, the package arrived on our doorstep. That’s less than 16 hours since the order was placed. 16 hours! How much faster can they possibly deliver? Is same-day delivery next?!?

I’ve written articles about how Amazon does business and how associations can (and can’t) be more like Amazon (Articles are here, here, and here). I think the key takeaway is to keep looking for ways to amaze your members and customers. It may not be 16 hour delivery but maybe it’s special treatment for longtime members, new member, or your best volunteers. Even if you’re delighting your members now, you can always do something else to surprise them. Amazon just keeps doing it.

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
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Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
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