Who is EDM?
Wes
Trochlil
EDM was founded by Wes Trochlil. For nearly 20 years, Wes has
worked in and with dozens of associations and membership organizations throughout the US, ranging in size from three staff to over 700. In that
time Wes has provided a range of consulting services, from general
consulting on data management issues to full-scale, association-wide
selection and implementation of association management systems.
With his recently released book "Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database," and having published over 50 articles and hundreds of blog posts, Wes is the most published author on data management in the association market. Wes has written for and been quoted in Associations Now, CRMBuyer, Association Management, ECommerce Times, Association Trends, techiecrossing.com, SearchSMB.com, eWeek, monster.com, Executive Update, the Washington Business Journal, InsideCRM, and FORUM magazines, and appeared as an expert on CRM issues on Microsoft's
Non-Profit TV program.
In addition to his writing, Wes also speaks regularly to association audiences across the US and Canada on a wide variety of data management issues, from selecting and implementing an association management system, to leveraging the data for better marketing and communication.
Wes has nearly ten years experience working in associations as director
of membership and marketing. He has worked for four national and
international trade associations, serving as Director of Membership,
Marketing, Customer Service, and Communications. With all four associations,
Wes was responsible for managing the association's database, from
membership databases of less than 1,000 records to fully integrated
databases containing over 100,000 membership, publication, and seminar
registration records.
Wes is a member of the American
Society of Association Executives (ASAE), where he serves as
a member of the Technology Section Council. He is past chair
of the Membership Section Council. He is also a member of the Society
for Advancement of Consulting.
Wes has worked for the National
Association of College and University Business Officers, The
Food and Drug Law Institute, the National Beverage Packaging
Association, and the Food
Processing Machinery Association. He also served as Vice President
of McKinley
Marketing, Inc., a marketing consulting firm serving associations.
In 2002 Wes was honored with an ASAE All-Star Award which recognizes
excellence in customer service among ASAE's associate members.
As a former association executive and association database user,
Wes brings a unique perspective to your association database issues.
You can contact Wes directly at wes@effectivedatabase.com or
call him at 540-338-9404.
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